How did two brothers disrupt four sectors and build an empire of digital businesses that they sold for over $1 billion?

Catch of the Decade tells the extraordinary story of Gabby and Hezi Leibovich: the brothers who revolutionised the retail, services, food and travel industries with their iconic businesses, including Catch of the Day, Scoopon and Eatnow (now Menulog). For the first time, Gabby and Hezi share how they used grit, determination and chutzpah to go from a small market stall to business exits worth over a billion dollars.

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A practical, funny, no-bull guide packed with:

  • hints and tips to define, disrupt and dominate a sector or industry
  • lessons in customer acquisition, PR, buying and trading, and engaging investors
  • market-tested strategies for building big brands, creating high-performing teams and fostering a world-class entrepreneurial culture.

Start your entrepreneurial journey now. Catch of the Decade is the guide for anyone who hopes to bring an exciting business idea to life.

They did it. What’s stopping you?

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$1 Billion
2 Brothers
3 Exits
200+ Lessons

Meet The Authors

Back in 2006, Catch was launched by two brothers who had a vision to change the way people shopped online.

Read their story

Advanced Praise for Catch of the Decade

'The retail industry is going through a roller coaster and eCommerce is now a fact of life. I recommend all leaders in the retail industry encourage their teams to read this amazing retail business building guide.'

Dominique Lamb
CEO, National Retail association

'The Leibovich brothers are pioneers of Australian eCommerce. You cannot afford not to read this book.'

Christine Holgate
CEO, Australia Post

'Catch is one of the great marketing success stories of Australian retail and eCommerce in Australia. It’s a brand that resonates with Australians. Other businesses come and go, but Catch outplayed them all.'

Andrew Baxter
Former CEO, Publicis

'Gabby and Hezi were always the most looked up to duo in eCommerce and truly taught me how to trade.'

Nick Molnar
Co-founder, AfterPay

'Gabby and his brother Hezi are pioneers and innovators who helped shape a retail revolution – fifteen years at the forefront of eCommerce in Australia. Their journey, captured in this book is a source of inspiration, and a mine of wisdom for retailers, for start-ups, and for all students of the pioneer spirit.'

Richard Umbers
Former CEO, Myer

'Learn from those that have built one of Australia’s early online success stories; a must-read for all startups, entrepreneurs and retailers – I am in'

Steve Baxter
Co-founder, TEN13 and ‘Shark’ on Shark Tank Australia