Meet the Authors

How do two immigrant brothers with no money, limited industry knowledge, amateur technical skills and strong accents (that hasn’t changed much) build some of Australia’s most successful digital businesses with a combined exit valued at more than $1 billion?

It’s a good question. We get asked it a lot, which is why we wrote this book.

You may not recognise our names or faces, but you’ll almost certainly know some of the brands we built, sold and/or merged for more than $1 billion after just 13 years in business.

Here are just a few of them:

  • Catchoftheday: Australia’s most popular shopping site, now
  • EatNow/Menulog: an app that revolutionised the food delivery business
  • Scoopon: a major disruptor in the services and entertainment sector
  • Luxury Escapes: a travel deal site that made luxury travel affordable for all.

How did we build these brands, and more importantly, how did we sell them for a huge amount? Not by watching midday TV, working a nine-to-five job or borrowing money from a rich uncle to give things a go. We built these brands with our bare hands, doing everything ourselves (surrounded by great people, of course) and by doing it the hard way.

But what does ‘doing it the hard way’ even mean?

This book tells it all: The ups and downs, successes and failures, 200+ proven lessons that will hopefully inspire you to get out there and do it!

We were through it all and we are here to tell you the full story.