PHOTOS
Another startup style image taken against a grungy wall in Melbourne.
Catch of the day. Our feature at the BRW 2010. Taken at Victoria Market, Melbourne.
This image covers the walls at main meeting room /kitchen at the Catch offices.
Saar Davidi our DC leader is a proud catcher!
This photo was featured at the newspapers on the day we announced the launch of our travel site bonvoyage.com.au ( Nati and Gabby)
happy teams stick together.
Scoopon logo- still fresh and exciting a decade later.
George !
The Russia world cup in 2018 was a month long party at the Catch offices
Launch of Groceryrun - Warehouse no.3 Moorabbin 2012
Warehouse no.4 Braeside.
Our first ever photo feature in a newspaper. 2009
We were creating hundreds on new banners every week!
This mural tells the whole story. It hangs proudly in the Truganina DC. expertly created by David Faradjo.
a banner for our Technothon monthly event.
Building things since 2006. That's what we do.
Can you build a startup on your own ? Of course, but its much easier and much more fun doing it with someone. ( p.194)
Celebrating the indian holiday of Onam at our logistics centre.
Some of the legends from our Tech team
If you cant beat them join them. With Cameron and Adam from Luxury Escapes.
Sports day at Catch with the original Mumgo team.
Supporting the socceroos in Onsies.. where would you rather work a fun place ? or a dud place ?
You always need to give the reporters and photographers what they want. Free PR is the best marketing.
PR was our primary way of getting noticed by the media. this builds consumer confidence, which builds trust. Without trust, people won't buy from you.
"Jon from Bonvoyage and our brand ambassador Jennifer Hawkins "
Scoopon. Throughout our history we have always believed in hiring smart people with the right charachteristics and attitude.
lesson 75: Be accessible to jouranalists. Give them your mobile and let them know they can contact you at short notice.
Lesson 96: Apply for awards. Everyone loves a winner. When you win an award, tell everyone.
we could have installed an automated coffee machine, but we went a step further and set up a cafe in our foyer offering barista style coffee and it was a huge success ( p. 212 )
The vinomofo team relocated from Adelaide to our offices. There was no shortage of alcohol in the office.
feeding the team on our 10th birthday celebration
There was only one solution we had to rebrand. Deciding on the new logo was a little harder. image shows the team debating the choice of the new Catch logo.
Ryan Gracie ( Head of marketing ) and Gabby. Yes, we are a warm team.
Loyalty is a two way street. Be kind and flexible to staff and they'll return the favour.
Speed of execution is everything. If you have a great idea by midnight, execute it by midday. The market place team exhibiting at Online-retailer conference.
We lived by our moto " Idea by midnight, execute by midday", so by noon the next day, we were ready to go . Our mission ? Lets turn Scoopon into the Catchoftheday of experiences and activities.
Surround yourself with people who treat your business as if it were their own. Chilling out with Soji and the amazing warehouse team.
No one has all the answers, but by collaborating with others, you have a better chance of finding the right one.
below : Our Moorabbin warehouse . Trying our best to look like Google on a very limited budget. Act and appear bigger than you really are.
A bit out of focus but one of our original photos from the early days.
Year 1 of catchoftheday. Getback home, dinner, put the kids to sleep, and get back to work.. Entreperneurship is not for everyone.
With Anees Sabet in China. We travelled to meet with JD.com a small chinese startup ,now valued at $120B.
The Groceryrun truck: You need to spend money to make money.
2013: Yes, we had over 30,000 buyers on the site . No wonder we were Australia's most visited online shopping site.
You need to be comfortable at work: board meetings in pyjamas
With Anees Sabet. He deserves a massive credit in building and scaling Catchoftheday
This was the greeting as you entered our Mulgrave offices. We inherited the building and slogan from Adidas. In those days we truly felt that nothing is impossible.
Our warehouse was fully manual. As a result each picker used to walk 10km a day to source the stock and pack it up. something had to change.
Christmas was a peak season for us so we courted the media like crazy and it's images like this – colourful and fun – that really got us coverage. Each segment was worth at least $100,000 in sales to us.
This sign was hanging at our Mulgrave reception. Its fair to say that we were quite busy around 2012, while most retailers haven't even discovered the internet yet.
Anees and Carlo testing one of our new shrink wrap machines.
work hard and play hard. Ankur our CTO briefing the design team.
Vijay Bala our first ever employee, still celebrating with us a decade later.
Meeting our new team members . We introduced automation in 2014 and invited everyone to check it out. If you want to outsmart the big players, you need to think differently and be agile.
we always attended and supported events and conferences. Things don't just happen, you need to make them happen.
With the EatNow team after being told that we just sold Menulog for quite a bit of cash.
With world renowned mentalist Lior Suchard. Our team was lucky enough to get a private show at our office!
We were proud discounters: if you want your customers to be loyal, you need to give them a good reason to be loyal.
Ahmed Fahour ( Aus Post CEO) and our COO Vijay Bala.
Getting shit done. If you want something done give it to a busy person. With Nati Harpaz our Ttransformative CEO 2016-2019.
Its better to be in the game then watch from the sidelines. Enjoying lunch with the warehouse team.
Create a workplace culture that excites you and your team.
Another year, more awards into the trophie cabinet.
Our team members are our best friends. Work should be fun !
We spent $300 on 99designs.com and managed to get a whole bunch of potential new logos. Choosing the winner was the hard part.
The downside of being the market leaders in E-commerce in Australia was that we were regularly faced with lots of unique challanges that no-one else was experiencing yet.
Autostore is a six metre high Rubik's cube-style box containing 25,000 plastic bins, each the size of a large microwave, stacked on top of each other. ( P.157)
Selling an item every second. Boom boom boom!




































































VIDEOS
Our first ever tv ad 2008:
First ever tv appearance on today tonight :2009
Teaser for tommorrows computer deal: we loved making home made short movies: Jan 2008
Inside the catch warehouse 2018. we have tripled its size.
Groceryrun on today tonight 2012: Kalman looks so young!
We tried our hand at some home shopping network style advertorials:
Catchoftheday story on ABC new 2011:
Introducing the warehouse robots: 2014
Behind the scenes warehouse tour:
How does catchoftheday work: intro video 2011:
Marketplace introduction video:
welcome to our new offices 2018:
Luxury esapes: The worlds best holidays:
Inside luxury escapes offices:
Packing the Pookibox 2009 - These were the days!